← All work Case study · Local transport

Kova Mobility.

One market. One mission. Built to own it — from brand identity to content engine, from day one.

Kova Mobility website — Panama City Beach pre-scheduled ride service, built by Seventh Avenue Media
Panama City Beach, FL Local transport · Panhandle

Timothy Clarke came with a clear vision: a ride service for Panama City Beach that felt nothing like a taxi app.

Kova Mobility serves a specific market — locals and visitors who want a driver they trust, scheduled in advance, not dispatched by algorithm. The brief from Timothy Clarke was precise: build a brand that feels premium and local, not corporate and generic. Build a site that communicates trust before it asks for a booking.

We built the brand system from scratch — identity, typography, colour, voice. The marketing site followed, along with a content engine designed to own PCB local search. Community integration runs through everything: local venue partnerships, event tie-ins, the Party Pass campaign. Kova doesn't feel like a service dropped into Panama City Beach. It feels like part of it.

The work is ongoing. Social content, seasonal campaigns, and a growing community presence keep the brand visible week after week.

The outcome

A brand-new transport company given a complete identity, website and ongoing marketing engine.

0 → live A new company with no website given its full digital launch
Brand + site Identity and marketing site built from scratch
Always on SAM runs the social channels — content shipping every week
kovamobility.com — live
PCB
Local-first. Built for one market, not fifty.
Day 1
Brand, site, and content live from launch.
Ongoing
Active retainer — content, campaigns, community.

What we built

Brand system

Identity, typography, colour palette, and voice — built to feel premium and local simultaneously. Not a generic transport brand. A PCB brand that happens to be in transport.

Marketing site

Fast, editorial, built to rank. The site communicates trust before it asks for anything. Booking flow designed around pre-scheduled rides, not on-demand dispatch.

Content engine

Weekly social content, community shout-outs, event integrations. Local tags, local venues, local faces. The content strategy treats PCB as a community to serve, not an audience to target.

Party Pass campaign

Seasonal campaign integrating Kova into the PCB nightlife and events circuit. Built to capture the peak season market and hold attention through the shoulder months.

Next

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