The Journal
Honest notes on building a website.
Plain-English writing on what a website should cost, how local search really works, and how to choose the right people to build it. No jargon, no filler.
Pricing
How much should a small-business website cost in Panama City Beach?
DIY builders, freelancers, agencies, a custom studio build — the range runs from $0 to $50,000 and most of it is noise. Here's what each tier actually buys a small business on the Emerald Coast in 2026.
Read the pieceLocal SEO
Do you need a web designer near you?
Searching 'web designer near me' feels safer than hiring a stranger online. Sometimes it is. But proximity isn't the same as understanding your market — here's how to tell what you're actually paying for.
Read the pieceBuying a website
Squarespace, Wix, or a custom build?
Template builders aren't a scam, and custom isn't always the answer. The honest comparison comes down to one thing most people skip: what is your website actually for?
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Thinking about a new website?
Tell us what you’re working on. We’ll come back inside one business day. Greg Howard, Seventh Avenue Media