The Seventh Avenue Media studio workstation, Panama City Beach
How we work

Three weeks. From greenlight to live.

Small studio means no committees, no account managers, no decks. The person designing the site is the person building it is the person you'll text when you need something changed.

One brief. One builder. One launch window.

Every project runs on the same five-movement structure — from the first conversation to the day the site goes live. No timeline surprises, no scope drift, no Friday-afternoon handovers to a junior nobody told you about.

The build

Five movements. One rhythm.

  1. Days 1–3 · Kickoff

    The brief & the angle.

    It starts with the brief — a short discovery wizard. What you do, who you do it for, what's working, what isn't. We come away with a brief and an angle.

    seventhavenuemedia.com/brief The Seventh Avenue Media project brief
  2. Days 4–14 · Build

    Design on staging.

    We design in the browser, not in Figma decks. You get a real, working preview URL early — not a screenshot to react to. Iteration happens against the actual site, on actual devices.

    staging · preview A site taking shape on staging
  3. Days 15–18 · Revise

    Two real rounds.

    Two rounds of refinements built into every project. Real changes — copy, layout, hierarchy, photography choices — not polish theatre.

  4. Day 21 · Launch

    Live, verified.

    DNS cutover, old site retired, Search Console submitted, performance verified across every device. Analytics wired up. Email forms tested end-to-end against real inboxes.

    live · in production The finished site, live in production
  5. After launch · 30 days

    We keep going.

    For the first month after launch, anything breaks or needs a tweak — covered. Then your ongoing engagement kicks in (if you've chosen one) and we keep going.

The Seventh Avenue Media studio, Panama City Beach
After launch

The ongoing engagement, not handover-and-vanish.

Most agencies launch the site and disappear until the renewal email. We don't work that way. Every build is pitched with a recommended ongoing engagement, because the site you launch with should be the site you still recognise in a year.

Essential

Monthly health check, security patches, uptime monitoring, small content edits. For sites that need keeping alive without keeping awake.

Always On

Everything in Essential, plus monthly content edits, performance optimisation, SEO maintenance, and quarterly strategy calls. The default for most clients.

Concierge

Everything in Always On, plus active content production — blog posts, photography processing, video embeds, schema updates. For brands where the site is the engine.

Exact pricing on request. Ongoing engagements renew annually and can be paused, upgraded, or downgraded with 30 days notice.

Ready to start the conversation?

Three weeks from yes to live. One person on the build.

Start a project