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How we work

Three weeks. From greenlight to live.

Small studio means no committees, no account managers, no decks. The person designing the site is the person building it is the person you’ll text when you need something changed.

One brief. One builder. One launch window.

Every project runs on the same five-movement structure, from the first conversation to the day the site goes live. No timeline surprises, no scope drift, no Friday-afternoon handovers to a junior nobody told you about.

The process is the deliverable. Everything else is the proof of it.

Five movements. One rhythm.

  1. Days 1–3 · Kickoff

    The brief & the angle

    It starts with the brief, a short discovery wizard. What you do, who you do it for, what’s working, what isn’t. We come away with a brief and an angle.

    The Seventh Avenue Media project brief
  2. Days 4–14 · Build

    Design on staging

    We design in the browser, not in Figma decks. You get a real, working preview URL early, not a screenshot to react to. Iteration happens against the actual site, on actual devices.

    A site taking shape on staging
  3. Days 15–18 · Revise

    Two real rounds

    Two rounds of refinements built into every project. Real changes (copy, layout, hierarchy, photography choices), not polish theatre.

  4. Day 21 · Launch

    Live, verified

    DNS cutover, old site retired, Search Console submitted, performance verified across every device. Analytics wired up. Email forms tested end-to-end against real inboxes.

  5. After launch · 30 days

    We keep going

    For the first month after launch, anything breaks or needs a tweak: covered. Then your care plan kicks in and we keep going.

After launch

The ongoing engagement, not handover-and-vanish.

Most agencies launch the site and disappear until the renewal email. We don’t work that way. Every build comes with a care plan from month one, because the site you launch with should be the site you still recognise in a year.

Essential

Hosting on Cloudflare, SSL and daily backups, uptime monitoring, dependency and platform updates, and two small content edits a month (5-day turnaround). For sites that need keeping alive without keeping awake.

Always On

Everything in Essential, plus a monthly SEO health check, Google Business Profile sync, a broken-link sweep, performance optimisation and a GA4 monthly summary. Six edits a month, 48-hour turnaround.

Concierge

Everything in Always On, plus GA4 trends, Clarity heatmaps, Search Console queries, a monthly competitor pulse, written recommendations, active content and a priority channel. Unlimited small edits, 24-hour turnaround. For brands where the site is the engine.

Every build and care plan has a fixed price, listed on Prices: 50% to start, 50% at launch. Care plans renew annually and can be paused, upgraded, or downgraded with 30 days notice.

Ready to start the conversation?

Three weeks from yes to live. One person on the build. Greg Howard, Seventh Avenue Media