make S.
Issue 02·The Process
How we work

Three weeks. From greenlight to live.

Small studio means no committees, no account managers, no decks. The person designing the site is the person building it is the person you'll text when you need something changed.

The shape of it

One brief. One builder. One launch window.

Every project runs on the same five-movement structure — from the first conversation to the day the site goes live. No timeline surprises, no scope drift, no Friday-afternoon handovers to a junior nobody told you about.

Build Sheet · v1
Three-week production schedule
01
D1–3
02
D4–14
03
D15–18
04
D21
05
D22+
KickoffLive
The build · day-by-day

Five movements. One rhythm.

01

Kickoff & story session

One conversation. What you do, who you do it for, what's working, what isn't. We come away with a brief and an angle — and you come away knowing exactly what's about to happen.

Days 1–3
02

Design + build on staging

We design in the browser, not in Figma decks. You get a real, working preview URL inside the first week — not a screenshot to react to. Iteration happens against the actual site, on actual devices.

Days 4–14
03

Revisions

Two rounds of refinements built into every project. Real changes — copy, layout, hierarchy, photography choices — not polish theatre.

Days 15–18
04

Launch

DNS cutover, old site retired, Search Console submitted, performance verified across every device we can find. Analytics wired up. Email forms tested end-to-end against real inboxes.

Day 21
05

30 days included support

Anything breaks, anything needs a tweak — covered. Then the care plan kicks in (if you've taken one) and we keep going.

Days 22–52
After launch

Care plans, not handover-and-vanish.

Most agencies launch the site and disappear until the renewal email. We don't work that way. Every build is pitched with a recommended monthly care plan, because the site you launch with should be the site you still recognise in a year.

Essential

Monthly health check, security patches, uptime monitoring, small content edits. For sites that need keeping alive without keeping awake.

Always On

Everything in Essential, plus monthly content edits, performance optimisation, SEO maintenance, and quarterly strategy calls. The default for most clients.

Concierge

Everything in Always On, plus active content production — blog posts, photography processing, video embeds, schema updates. For brands where the site is the engine.

Exact pricing on request. Care plans renew annually and can be paused, upgraded, or downgraded with 30 days notice.

Ready to start the conversation?

Three weeks from yes to live. One person on the build.

Start a project