Redcliffs, Christchurch, NZ Founding client · Salon
Craft before availability. A site built to communicate what Carolyn does before it asks you to book it.
Carolyn Howard built a chair with a following. She needed a presence that matched the standard of the work.
Babalon for Hair operates inside Black Suede House of Hair on Main Road, Redcliffs. Carolyn had a clientele, a strong aesthetic, and a reputation built entirely by word of mouth. What she didn't have was a digital presence that reflected any of it.
The brief was editorial: photography first, atmosphere before logistics. We built the launch site as a considered single-page presence — slow typography, generous space, booking integration through Timely. The site communicates craft before it communicates availability. You understand what kind of experience this is before you see a single open slot.
Carolyn is a founding client. The full site is now in production. The relationship is ongoing.
From no online presence to a launch site that's already bringing in calls and emails.
"The site had to feel like the chair. Before you book, you already know what kind of experience you're walking into."
Seventh Avenue Media — Design intent
The work speaks for itself. The site is structured so the first thing you see is Carolyn's output — not a menu, not a price list, not a booking prompt. The editorial design creates space for the images to land.
Most salon sites lead with availability. Babalon leads with mood. By the time a visitor reaches the booking flow, they already know whether this is their place. That's the job the site does.
Timely integration sits at the end of a deliberate journey — not at the top of the page. The result is bookings from people who already want to be there, not casual browsers who clicked the wrong button.
The launch site established the visual language. The full site — now in production — extends it across a complete brand presence: gallery, services, story, and a booking experience built for the long term.
We take a small number of new clients each quarter.
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