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All work · Case study · Founding client · Salon

Babalon for Hair.

Craft before availability. A site built to communicate what Carolyn does before it asks you to book it.

Babalon for Hair — editorial salon website by Seventh Avenue Media, Redcliffs Christchurch
Redcliffs, Christchurch, NZ · Founding client · Salon

Carolyn Howard built a chair with a following. She needed a presence that matched the standard of the work.

Babalon for Hair operates inside Black Suede House of Hair on Main Road, Redcliffs. Carolyn had a clientele, a strong aesthetic, and a reputation built entirely by word of mouth. What she didn’t have was a digital presence that reflected any of it.

The brief was editorial: photography first, atmosphere before logistics. We started with a considered single-page launch site: slow typography, generous space, booking integration through Timely. The site communicates craft before it communicates availability. You understand what kind of experience this is before you see a single open slot.

The full site went live in October 2026. It now has a page for each service with published prices, Carolyn’s own page and heritage story, a gallery of her work, online booking through Timely, and a shop carrying 130 Keune products. Carolyn is a founding client, and the relationship is ongoing.

The outcome

From no online presence to a launch page that brought in calls and emails, and now a full site with booking and a shop.

  • 0 → liveA salon with no website given its first digital presence
  • Calls & emailsCarolyn reports new enquiries from the launch page alone
  • Booking built inTimely integration — book straight from the site
Visit babalonforhair.co.nz, live (opens in a new tab) Screenshot of babalonforhair.co.nz on a laptop screen

babalonforhair.co.nz, live (opens in a new tab)

“The site had to feel like the chair.”

“Before you book, you already know what kind of experience you’re walking into.”

Seventh Avenue Media, design intent

The approach

  • Photography first

    The work speaks for itself. The site is structured so the first thing you see is Carolyn’s output: not a menu, not a price list, not a booking prompt. The editorial design creates space for the images to land.

  • Atmosphere over information

    Most salon sites lead with availability. Babalon leads with mood. By the time a visitor reaches the booking flow, they already know whether this is their place. That’s the job the site does.

  • Considered booking flow

    Timely integration sits at the end of a deliberate journey, not at the top of the page. The result is bookings from people who already want to be there, not casual browsers who clicked the wrong button.

  • The full site, live

    The launch site established the visual language. The full site, live since October 2026, extends it across services and prices, Carolyn’s story, a gallery, booking, and a Keune shop of 130 products.

Want this for your business?

Tell us what you’re working on. We’ll come back inside one business day. Greg Howard, Seventh Avenue Media

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