No FAQs written by a committee. These are the real questions — from briefs, from first emails, from conversations that turned into projects. Answered the same way we'd answer them in person.
Three weeks from greenlight to live — that's the standard for a Studio build. Starter builds come in closer to two weeks; Signature builds (10+ pages, backend integrations) run four to six. The clock starts the moment we have your brief, your content, and your 50% deposit. Most delays on any build come from waiting on client materials — so the faster you move, the faster we do.
A brief (we send you a short one — takes 20 minutes), the content you want on the site, and any brand materials you have: logo files, colour references, photography. Don't have all of that? Say so upfront. We can write copy, source or direct photography, and develop a brand direction from scratch. What we can't do is guess at it — so the brief is the non-negotiable.
Because a 3-page brochure site and a 3-page site with a Cloudflare Worker backend, Airtable integration, and transactional email are both technically '3-page sites' — and they cost very different amounts. We show tiers ($2,000s, $4,000s, $8,000s) so you're never surprised. Exact pricing comes from a brief, not a template. Every project gets a line-item quote before anything is agreed.
Yes. Every asset — the design files, the source code, the domain — is yours. We don't hold anything hostage. If you decide to take the site elsewhere after launch, we'll hand over a clean ZIP of everything and wish you well. We'd rather earn your continued business than lock you into it.
Essential is 'keep the lights on' — hosting, uptime, security, two small edits a month. Always On adds active monthly attention: SEO health checks, Google Business Profile sync, broken-link sweeps, quarterly reporting. Concierge is for businesses where the website is the engine — unlimited small edits, active content production, photography processing, a dedicated text channel, and 24-hour turnarounds. Most clients land on Always On. We'll tell you honestly which one fits your situation.
Yes — the majority of our clients aren't local. The studio is based in PCB, but the work is done virtually and ships anywhere in the US. Local clients get the bonus of on-site photography direction when the build calls for it. Remote clients get the same process, the same build quality, and the same response times.
We build static sites — primarily with Astro — deployed on Cloudflare Pages. No WordPress, no Wix, no Squarespace. Static means your site loads in under a second from anywhere in the world, has no plugin attack surface, needs no 2am security patches, and costs almost nothing to host. When a project needs dynamic functionality — forms, waitlists, booking flows, applicant tracking — we wire in Cloudflare Workers and Airtable rather than reaching for a heavy CMS. It's a more considered approach that produces a faster, harder-to-break result.
Yes. Rebuilds are actually more common than ground-up builds. We treat it the same way: brief, quote, build. The one thing we don't do is patch another developer's codebase — if the site needs to look and perform substantially differently, a clean rebuild is almost always faster and cheaper than editing someone else's work around constraints we didn't set.
50% at project start, 50% at launch — or at 60 days if the project runs long. No hidden fees, no scope creep surprises. If you ask for something outside the agreed brief mid-build, we'll quote it as a separate line before touching it. The invoice you agree to at kickoff is the invoice you pay at the end, unless you've added to the scope yourself.
SEO is built into every project from day one — structured data, clean URL architecture, semantic HTML, sitemap, Search Console submission, page-level meta. That's the baseline. Ongoing SEO (monthly health checks, content strategy, ranking reports) is part of the Always On and Concierge plans. What we don't do is run paid search — we're organic-first, and we'll tell you if the moment comes where you actually need a paid programme.
No. Every other agency on the Emerald Coast will take 15% of your ad spend and call it a service. We won't. Organic-first is a choice, not a limitation — we believe a well-built site with strong content earns its own traffic, and we'd rather prove that than take a cut of your budget. When you genuinely need a paid programme, we'll point you at someone who does it properly. We're the studio you hire before the ad agency.
Three things: transparency (the menu is public, the pricing is ranged, there's no funnel), accountability (one person on every build — you always know who did the work and who to call), and context (we've run small businesses ourselves across recruitment, transport, and hospitality, so we already speak your language). Most agencies are great at selling you a site. We're focused on building one that actually performs.
Deliberately few. We run a limited number of active builds at any one time — which is why new projects come in by referral or direct enquiry, and why we occasionally have a short wait. That limit is what lets us give every project the attention it deserves. When we say yes to you, you have our full attention — not a fraction of it.
Tell us. If it's in scope — copy, photography direction, email setup, short-form video, brand identity — we'll add it to the quote. If it's genuinely outside what we do well (paid ads, app development, e-commerce at scale), we'll tell you that plainly and point you somewhere better. We'd rather lose the scope than do a half-job on something outside our lane.
Send a short note through the contact page — what you're building, who it's for, and where it currently lives. We'll come back inside one business day with questions or a brief. No automated sequences, no sales calls, no proposal decks until we've actually spoken. Just two people figuring out whether this makes sense.
We respond inside one business day. No pitch, no funnel — just an honest answer about whether this makes sense for your project.
Ask us directly