All work · Case study · Our venture · Hospitality
Mr Pigeon Coffee.
Two months of anticipation before a single cup was poured. Then a full launch, with the shop open online.
An in-house venture: we built it and we run it.
Mr Pigeon had a brand, a concept, and a launch window. It needed a two-month hype machine, not a holding page.
Mr Pigeon Coffee is a PCB coffee brand with a clear personality: loud, local, unapologetically itself. The pre-launch brief was simple in theory and demanding in execution: build something that makes people feel like they’re already missing out, before the doors open.
We built the hype site with a full backend: Cloudflare Workers handling form ingestion, Airtable capturing the waitlist, Resend firing automated confirmation emails. The waitlist isn’t just a list. It’s a pre-built audience for the launch moment. Every sign-up is a confirmation that the brand is landing.
The waitlist did its job and the brand has launched. mrpigeoncoffee.com is now a live online shop: blends you can add to your cart, plus dedicated pages for Airbnb hosts, offices and gifting, and a journal.
The outcome
From a brand-new name to a fully launched coffee business — selling online from day one.
- 0 → liveA new brand taken from nothing to a launched, trading website
- E-commerceSelling coffee online — orders handled end to end
- AutomatedWaitlist, email and orders run on Workers, Airtable & Resend
What we built
Want this for your business?
Tell us what you’re working on. We’ll come back inside one business day. Greg Howard, Seventh Avenue Media