A site that gets out of the way and lets the images speak. Built for a photographer whose work was already extraordinary — the job was to not ruin it.
Ed had the photographs. He needed a site that didn't compete with them.
Ed Gutentag has been shooting families, couples, and the Florida coastline for years. His archive is full of frames that stop you — but his previous web presence buried them in a template that looked like every other photography site on the peninsula. The brief was simple: build something that puts the images first and the admin second.
The result is a dark, editorial site with a light coastal touch — slow typography, generous white space, and a gallery system that loads fast and filters by session type. Booking is handled through a Cloudflare Worker with Resend email, so enquiries don't get lost.
From a generic template to an editorial site that puts the work first — delivered three days early.
A sticky filter bar lets visitors jump to family, engagement, maternity, drone, or vacation sessions. First tap scrolls to the first image in that category — no hunting required.
Enquiry form routes through a Cloudflare Worker to Resend. Ed gets a clean email with every booking request — no plugin, no third-party form service.
Every image carries SEO-named filenames, descriptive alt text, and JSON-LD structured data. The site loads in under a second on Cloudflare's global edge — the same stack we use for every build.
"Ed did the shot we asked him to do — then went the extra mile and took a different shot on his own. It turned my ad into a double-page spread. We were thrilled."Linda Miller · Advertiser, VIE Magazine — Stories with Heart and Soul
Publisher Lisa Burwell personally recommended Ed for the shoot.
Live on Cloudflare Pages — gallery, sessions, booking, and Google reviews all running.
Visit edgutentag.com ↗
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